Top to Tale Media

The spark that makes content work

Peter Gearin


Writer and content educator
Publisher and managing editor
Brand newsroom specialist

It’s difficult to stand out in this noisy world of uninspiring content. It’s a challenge for content teams to develop and write unique and effective stories.

Hi, I’m Peter Gearin. I have years of newsroom experience as a writer and editor. I manage websites, generate ideas and write stories that help Australian businesses achieve their goals.

I would like to use my experience and insights to help your organisation generate more engaging content. I can work one-on-one with your content team to produce editorial-style stories. I can help them think and act like journalists.

Top to Tale Media is not an agency. When you engage my services, you get me. I work directly with you to develop clear and concise content plans that get results.

Get results now

How I can help you

Provide personalised support services for in-house writers and teams who want to think and act like journalists
Design bespoke programs to create a brand newsroom that delivers on your marketing and business goals
Write stories or manage editorial projects on a range of topics — eg news, lifestyle, sport, technology and business
Learn more
Some of my clients:
BBC StoryWorks Commercial
Australian Financial Review
Business Olympian Group
And this is what they said about working with me…

  • Jelena Li

    “Peter has been one of our most trusted writers since the very early days of BBC StoryWorks, and has always delivered great, engaging content for our clients, no matter what the brief. Always receptive to feedback, prompt and reliable and generally a really pleasant person to work with!”

    Jelena Li, Head of BBC StoryWorks ANZ, BBC Global News

  • Craig Goldberg

    “Peter is part of our media crisis communications team. He is a clear thinker and isn’t afraid to be honest with clients when required. He knows how the media works in Australia.”

    Craig Goldberg, Director, Business Olympian Group

  • Jane Bowen

    “When I ask Peter to write articles, edit a publication or conduct a workshop, he is someone I trust to get the work done professionally, using his vast experience and skills as a former senior journalist. Perhaps more than that, Peter is a pleasure to work with.”

    Jane Bowen, Marketing and Communications Manager, Graduate School of Health, University of Technology Sydney


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